IDENTITY visually communicate reliability and trust. With easy to recall design, it stands out from competitors and functionally adopt to various medium and media

A good identity is much more than a logo. It is made up of opinions and beliefs, reputation and behavior, not facts. It exists in the minds of customers, supporters, and staff and it helps a business, corporate, or product stand out from the competition.

• an amalgam of all the images, feeling, beliefs and experiences that people have  about your organisation.
• what the organisation stand for, how it want to be perceived by other and where it want to be (goal).
• everything an organisation does (action) and the organisation stand for (belief).
• a major part of every communication the organisation does.