A good identity is much more than a logo. It is made up of opinions and beliefs, reputation and behaviour, not facts. It exists in the minds of customers, supporters, and staff – and it helps a business, corporate, or product stand out from the competition.
- an amalgam of all the images, feelings, beliefs and experiences that people have about your organisation.
- what the organisation stand for, how it want to be perceived by other and where it want to be (goal).
- everything an organisation does (action) and the organisation stand for (belief).
- a major part of every communication the organisation does.
It requires larger commitment from every stake holder of the organisation.
It is the most valuable asset but also the most vulnerable too.